Dubai, 14 February 2016  In its continuous commitment to highlight cultural insights and local heritage through language learning, Eton Institute, a leading international language & professional development training provider, publishes one of its first e-books entitled Book of Arabia for the multicultural tourists and expatriates in the Arab World.According to The World Bank (2013), an estimated US $107.3 billion was produced by the tourism and travel industry that represented 4.5% of the region’s Gross Domestic Product (GDP) in 2011. Consequentially, this generated 4.5 million jobs, almost 7% of the total employment.With the growing number of visitors and workforce in the region, the e-book will help appreciate and understand the particular characteristics of Arab etiquette and patterns of behavior, culture and tradition. The readers will get a detailed view of the region explained and described in simple terms.The e-book provides valuable tips and an explanation to many aspects of the daily Arab life like behavior and body language, character, hospitality and beliefs as well as the reasoning behind them. It is a collection of my personal experience travelling to Europe, Western and Arab Countries and over 5 years of teaching Arabic and American Sign Language. My students inspired me to write this book answering their questions on their everyday encounter with the Arabic culture, commented Collete Abi Rached, Author and Senior Instructor at Eton Institute.Book of Arabia is divided into chapters for easy readability and is available on Eton Institute’s website.Eton Institute sees this as an opportunity to celebrate with His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai as he marks his 10th year of ruling and leading a rational and innovative government. As we are headquartered in Dubai, we keep on creating ways to nourish the interest of language and culture enthusiasts, more especially as we start the countdown to Expo 2020, commented Moaz Khan, Marketing Director at Eton Institute.

To know more about the Book of Arabia, visit http://middleeast.etoninstitute.com/.

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