22 Jun 6 Business Writing Tips You Need for Improved Communication

“Good writing is not a natural gift. You have to learn to write well.”

David Ogilvy, Advertising Tycoon and founder of Ogilvy & Mather

A vital feature of business success is effective communication. A research by Harvard Business Review (2016) concluded that 81% of the 547 surveyed business executives state poorly written communication as counterproductive and a huge waste of time.

In a world that heavily relies on emails and texting, it’s essential to get your message across accurately and effectively the first time round. Here are 6 tips to help your written communication achieve wonders:

1. Wait. Think. Write.

Writing without an objective could lead to the wrong comprehension of the message and repetition of detail and, before you know it, you have lost the reader’s interest!

2. Stick to the Point

Learn the art of summarizing and keeping to the point. Giving away unnecessary information bores the reader and the message is soon forgotten altogether.

3. Cut the Fat

Get rid of pointless words or sentences that aren’t adding value to the overall goal or meaning of the message.

4. Look at the Reader’s Perspective

Write messages that you would understand and action in a quick, efficient and effective manner. Include all the essential details of the task but keep them short and sweet.

5. Research Thoroughly

If the message includes statistics, figures or facts, ensure that all the information provided is relevant, reliable and accurate to time and place.

6. Proofread

This point cannot be emphasized enough! Proofreading can save you time, money and so much more. Even when in a hurry, skim through the content to be sure of the validity of the message.

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