Eton Institute Successfully Reaches Mont Blanc Summit to Raise Awareness for Breast CancerEton Institute, the UAE’s largest training provider, summits the highest mountain in Western Europe in an expedition to raise awareness and inspire others to promote education about Breast Cancer.
Dubai, 2nd September 2014 – Eton Institute’s Summer for Change initiative has reached its peak, with our CEO taking on the challenge to summit Mont Blanc to raise awareness for breast cancer. The Mont Blanc trek started on the 26th of August 2014 and ended on the 31st of August 2014.
Standing at 4,810 metres, Mont Blanc is the highest mountain in the Alps. “Beautiful to look at and deadly to be in,†is how our CEO puts it. His expedition started with 4 days of intensive training and preparation. The hike commenced sometime between 2:00-3:00 am on the 30th of August. The early morning hours helped to avoid the falling ice and rocks due to the sun’s heat. On August 31, at exactly 7:44 am, he reached the highest point in Western Europe. It took him eight hours to reach the summit and another six hours to descend. “Even though there were many obstacles along the way, including my water freezing and getting dehydrated, what kept me going is the encouragement and support I received,†commented the CEO of Eton Institute. “The summit was extremely cold and windy, making it difficult to even hold a flag without sailing off the mountain,†he added.
“This climb is a great achievement and serves as an inspiration to us all, giving us the energy to fight for a cause and make a difference,†commented Hana Fuchs, Marketing Director at Eton Institute.
Be part of this cause and help Eton Institute raise funds and awareness for the National Breast Cancer Foundation. For more information visit www.etoninstitute.com or call 800 ETON (800 3866) to speak to an advisor.
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