Dubai, 14 November 2016 – According to Science Daily, a study conducted by Lund University on cognitive benefits of language learning, it has been proven that the size of the brain increases when an individual acquires a new language. It also highlights the protective advantage of bilingual or multilingual people against Alzheimer’s disease and dementia. A TED-ed video entitled The Benefits of a Bilingual Brain by Mia Nacamulli explained that learning a language produces higher density of the brain’s gray matter, where most of the neurons and synapses work together to process information more efficiently.The human brain has two hemispheres that act on analytical and logical functions (left) and emotional and social processes (right). For a bilingual brain, both hemispheres are active, which suggests that learning a second language allows learners to use their brain holistically.Northwestern University research found out that speaking more than one language keeps the brain healthy and complex, making it more actively engaged to take on other brain-challenging tasks. According to Rebecca Callahan, a researcher in the University of Texas, studies prove that bilinguals have better problem-solving skills, sharper perceptions, and deeper empathy.”Backed up by science, language learning is a fun and enriching activity which combines intellectual and health benefits. With the right degree of motivation and diligence, anyone can master this skill at any age. It’s never too late to learn a new language,” commented Manon Hazell, Marketing Manager at Eton Institute.This November, Eton Institute is giving learners another reason to start their learning journey and boost their brain skills at the same time, with its 24-hour Online Surprise Sale. The sale will start at 12:01 am and end at 11:59 pm, on Wednesday, 23 November 2016 (GMT+4, UAE local time). Discounts are exclusively for online payment via MasterCard, Visa or PayPal.This exclusive offer applies to all language courses, including English and Arabic Intensive Courses, Kids’ Courses, Live Online, Exam Preparation, Private and Semi-private Courses, CELTA Intensive Courses and Professional Development Courses (Business English, Business Skills and Accent Reduction). The discounts also apply for the Self-study Online Courses powered by Cudoo®, perfect for learning on the go.

“Everybody loves surprises! This year’s Online Sale is unmissable, with more courses and bigger discounts on all languages. To show our love to our community of learners, we strive to find the best ways to inspire people in improving their skills and to promote a healthy brain through fun learning,” added Manon.

For more information about this sale and to avail the discounts on the day, visit http://middleeast.etoninstitute.com/event/24hr-online-surprise-sale-23-nov.

 

About Eton Institute:Eton Institute operates with the understanding that languages, communication, and culture are fundamental to the human experience and necessary for individual and organization’s future success. Offering solutions in over 160 Languages since 2006, the Institute has helped thousands of companies resolve international bottlenecks through customized communication and culture solutions with operations in UAE, UK, USA, Hong Kong and India.Eton Institute has developed unique, proven engagement methodologies and techniques, and is proud to be associated with top international organizations and to successfully connect leading global business to opportunity.Eton Institute is an Approved Center for the delivery of Cambridge Exams. Additionally all language courses offered by Eton Institute are EAQUALS-accredited and meet Common European Framework of Reference (CEFR) standards set by Council of Europe.For additional information please contact:
Manon Hazell
Marketing Manager
Eton Institute
Ph: +971 4 4386 809
manon.hazell@etoninstitute.com